Whenever we want to buy something for personal or professional use, first question we ask ourselves is who is on top manufacturer for that lovely thing we want. But, if you are business man, I think you should ask “Why” that company is on top distributor.
I am big fan of technology and so I will use tech as example.
Have you ever wonder why apple is selling more iPhone or iPad even though they have only one model unlike android and windows 7? There is one simple answer for that.
Other tables focus on hardware like 4G LTE compatible, Dual-core chip and many more features like these, but apple mainly concentrate on what people want to hear and what they want to see in tablet. Many people don’t know what is dual core chip, so apple use “Faster” word, which has same meaning but in simple English. That is what make apple unique. Look at below videos and let me know what you think.
Other Tablet video advertisement:
iPad video advertisement: